The iPhone: Apple's Third Act (Electronic Business Case Series)

The iPhone: Apple's Third Act (Electronic Business Case Series)

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More than any other product, the iPhone has made the mobile Web a mass market phenomenon. How did that happen? How and why did Apple change the structure of the mobile value chain? What are its prospects for the future? How will it affect other industry players? This case study, developed by Professor Haim Mendelson of the Stanford Business School, leads to an analysis of these questions.

Areas of study: Strategy, Electronic Commerce, Mobile Internet.

Related case studies and industry notes: Apple and the Music Wars; Mobile Technology Primer; i-mode: Weaving an “Analog” Web; The Kindle; Mobi TV

Other case studies in the series: Video Games: Back to the Future; OpenTable; Online Search; Google; Nordstrom and Zappos; Netflix

email Mendelson_Haim@gsb.Stanford.edu for more information.More than any other product, the iPhone has made the mobile Web a mass market phenomenon. How did that happen? How and why did Apple change the stru cture of t

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